Although 90-second videos can live on most social media platforms, videos this length (and longer) excel on company websites and Youtube. Typically, in a 90-second piece, you’re trying to provide in-depth knowledge about your service, product, or company. With 90 seconds, your ability to dive deeper into a topic grows.
With YouTube being the second most visited website in the world, a longer video will thrive with vast audiences who are ready to watch. Plus, posting longer videos on YouTube means you reach multiple age groups, like targeting young people ages 18-34. (Hubspot Marketing, 2020) If you have a meatier subject to share more information about, a 90-second video is a great fit.