What is Spectrum? + Wireless

CTIA


What’s invisible, everywhere, and something we rely for work, play, and everything in between? It’s wireless spectrum, but people don’t think about it.

With these animated explainer videos, we show how our whole lives can take place on these invisible networks – and that they need to be stronger through the next generation of connectivity: 5G.

Flat 3D

Since this script required some complex object movements, we decided to rebuild some scenes in Cinema 4D which gives more control over possible future retiming or last-minute art direction’s changes.

Credits


Agency

ISL

Creative Development

Duke & Duck

Creative Director

Alex Herder

Producer

Tarisa Shelton

Animators

Victor Verdugo
Dave Ellington

Art Director & Illustrator

Janis Andzans

Sound Designer

Chris Mastellone