In a world where questions continue to arise about the legitimacy and effectiveness of the Covid-19 vaccine, we partnered with Reingold and the Virginia Department of Health to make an animated video that tells some compelling facts about the vax. With our walking, talking Covid-19 vaccine vial and some friends, we used some charming 2D character animation to set the record straight, and encourage people in Virginia and beyond to “move forward and get vaccinated!”
With special appearances by characters like George Washington, and viral immunologist Dr. Corbett, we utilized a sophisticated design aesthetic that hearkens back to the charm of vintage educational videos to spread the word about the long history of vaccines and facts about the processes used to develop them safely. For those who say the Covid-19 vaccine is too new to be trusted, take it from our friend, the Covid-19 vaccine vial: thousands of scientists have been conducting research and clinical trials that led to this vaccine since long before any of us were even born! Now that’s a fact, Jack!
Duke & Duck
Creative Director: Patrick Harrington