U.S. Chamber of Commerce

Motion Branding

The U.S. Chamber of Commerce represents over three million businesses and organizations, and in 2021 they completely redid their visual brand. Where they had been staid and almost stuffy, this new brand is an exciting and modern take on interconnectedness. As a supplement to the new visual brand, we helped them to think through how the brand will sound and move when applied to video, both online and at in-person events.

Our work on this project included a standard suite of motion graphics templates for video intros, lower thirds, titles, and logo intros. We also had the distinct pleasure of working with the amazing sound designer Joe “the Chicken” Basile to develop an audio mark that brings the brand promise to life.