According to their research, the years with the biggest spike in bullying were during middle school. We reached out to a dozen middle school teachers across the country to understand what it’s like to see students bullied and how it feels to be a teacher in the classroom where a student is being bullied.
Based on those interviews, we wrote a script synthesizing everything that we heard from the teachers we talked to. We wanted to portray in the video that we understand the teacher’s struggle, and that they’re not alone and not helpless. By giving an emotional connection, it would give enough motivation to learn from the report.