IOM Affordability

The National Academies of Sciences, Engineering, and Medicine

There’s often a lot of talk about health care costs in politics, where it becomes kind of a wedged political issue. The National Academies of Sciences, Engineering, and Medicine put together a consensus study on actual evidence-based policies and practices that can reduce the cost of prescription medication.

There are so many research organizations in DC that produce incredible research. Like all other reports, it’s a big report. Unfortunately, the nature of that medium is that very few people will actually read a 234-page long report.

Our job was to synthesize the recommendations of the report and put it into a short video, to push the conversation and empower advocates to push for their institutions to be better on prescription pricing.

We wanted to make sure that anyone with an interest in this topic could understand what strategies could make prescription drugs more affordable. We focused less on abstract elements and chose icons and shapes that would be easily understandable.


Creative Development

Duke & Duck

Creative Director & Writer

Alex Herder

Art Director

Joseph Le


Hannah Churn
Dave Ellington