The IDB, working with the Paulson Institute, was working to create an innovative data platform to connect projects, volunteers, and investors, with the intent to effectively protect areas from deforestation and make conservation efforts more efficient for all major parties involved. They needed video that would effectively communicate these ideas and goals.
The art direction for this video utilizes photo collage elements paired with a rich color palette. This results in elevated visuals that feel sophisticated and professional, while also being rooted in nature. Through the color palette, we created a look that is rich and organic. We chose colors to play off of each other to visually reinforce the concept of ‘natural capital.’
Duke & Duck