Have you ever wondered how your webpage knows exactly what advertisements you need to see? How specific ads are shown to you is actually quite simple. We created a tech brand animated explainer with Axios on how ads work, and why they’re free.
We needed to create a honest and quick conversation with the audience about how ads work. The style needed to be engaging and snappy, while bringing the brand of Facebook and Axios together in a happy medium. We decided to take the user through a journey with “their data” to provide a real life snapshot.