How Ads Work


Have you ever wondered how your webpage knows exactly what advertisements you need to see? How specific ads are shown to you is actually quite simple. We created a tech brand animated explainer with Axios on how ads work, and why they’re free.

We needed to create a honest and quick conversation with the audience about how ads work. The style needed to be engaging and snappy, while bringing the brand of Facebook and Axios together in a happy medium. We decided to take the user through a journey with “their data” to provide a real life snapshot.


Creative Development


Client Producer

Eli Sinkus
Jimmy Shelton

Art Direction

Katie Trayte


Dave Ellington
Hannah Churn
Victor Verdugo

Sound Design

Chris Mastellone