Global Rallycross

Volkswagen


The Red Bull Global Rallycross is all about high energy. It’s a high adrenaline sport and the fans expect that level of energy. For the Volkswagen media channels, we wanted to do something that reflected the energy of the sport.

We took video footage of Scott Speed and Tanner Foust, the best racers at the time, and motion tracked the driving action by adding color, effects, and anything else we thought would look cool. By rotoscoping the footage, we added elements to shift it to high gear.

Credits


Creative Development

Duke & Duck

Agency

ISL

Creative Director

Alex Herder

Art Direction & Lead Design

Paul Dunbar

Supporting Design

Spencer Joynt

Producer

Tarisa Shelton

Animator

Dave Ellington