Lights, Camera, Action!
So you’ve seen our live action videos and you want one of your own. You’re totally sold, but what to actually post? Crappy iPhone video can often make a worse impression than nothing at all.
No worries! The Duke & the Duck is here to help you out! Read our quick Filming 101 guide and take your first steps into the glamorous world of video interviews. This is a great read for non-professionals looking to film video. Once you’ve gotten your feet wet here are 5 helpful tips to shooting interviews on a budget!
Camera..check, microphone..check, okay you’re all set to film your first video! Well..not so fast, there are a few things you need to keep in mind before lifting the curtain for your big show. Creating a vlog is a great tool to connect with your audience and to keep them up to date with your organization. Here are 4 easy steps to filming good video interviews.
How many presentations have you sat through where you had to keep asking the guy next to you to repeat what the speaker just said? You probably didn’t gain much out of those presentations and more importantly, you probably don’t even remember what they were about. Poor audio quality in video can result in the same outcome. In some cases, it actually makes it worse than not doing anything at all.
To ensure good audio quality you should: First, test your microphone before recording the live takes; it is important that the mic is capturing everything you say. Second, speak CLEARLY and at a reasonable volume, the last thing you want is for your viewers to rewind your video because you were mumbling. Lastly, be confident! Everybody loves a speaker with high energy and a good attitude. If you’re confident in yourself, you can guarantee your audience will feel the same way.
Proper lighting is equally as important as a good audio setup. There is no point in posting a video if your viewers can’t see the speaker! If possible, make use of natural lighting with the source of the light located behind the camera. Next, set up your key light. The key light should be located to the right of the camera and about three feet above the eye level of the subject. To the left of the camera should be your fill light, the job of this light is to “fill” the shadows created by the key light. Lastly, you must set up your back light. The backlight is placed behind the subject and illuminates their head and shoulders. Remember, your lighting does not need to be perfect. Nobody is expecting a Hollywood production.
Staying on task and knowing what you are actually talking about is imperative! If you find yourself saying “um…” or even saying a bunch of fluffy buzz words because you can’t figure out how to get to your next point, you are not ready for the video stage of your interview. Write a script or even a list of points to talk about before filming.
In addition, be aware of yourself. Take note of your bad habits when on camera (umms, head scratching, even nose picking) and make the adjustments when filming your final take. Preparation for your interview is just as important as any other presentation. If you are unprepared you will sound like you have no idea what you are talking about and more importantly, your credibility will slowly diminish.
The goal of your video blog is to keep your viewers engaged and excited about your organization. The duration of your video can have a huge impact on their attention. The length of each video should be roughly 1-3 minutes depending on how long you think your audience will pay attention.
The plan is to build a following of those who will consistently watch your vlog. A long drawn out video will result in a loss of interest and you can guarantee they won’t come back for your next post. This is one of those things you can experiment with over time so don’t think that you need to get it right on this first shot.